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Business Planning: Identifying Your Nonprofit’s Niche

Apr 03, 2013

“I caution you to make sure you know who else is out there doing a similar thing.”

This program was presented in collaboration with NYTAP (New York Technical Assistance Providers).

Many nonprofits are looking to develop earned income streams in a mission-centric way, either through social enterprises or profitable programs. Our presenters, Molly Penn and Deborah Flood from Penn Flood Consulting, start at the beginning by exploring the difference between a strategic plan and a business plan, and then walking through the elements of a sound business plan. Learn how to:

  • assess and define the market for a business line
  • quantify the market in terms of size, segmentation, etc.
  • contextualize the market in terms of strategic business drivers or factors that determine stakeholders’ priorities and needs

The presentation also offers an overview on doing a competitor analysis, building a marketing plan, and developing financial projections associated with each of these components.

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